Waveform

Waveform Promotions provides customizable and affordable music promotion campaigns for independent artists. This project includes a new brand identity, as well as a printed mailing kit which each client receives to run their campaign.

A waveform is a graphical representation of sound.
This simplified brandmark emulates the flow of a sound graph and makes for a dynamic element that translates seamlessly across digital & print.
The website was designed with an emphasis on clarity and ease in order to navigate artists through the process of running their own campaigns. 
Iconography and a minimalist palette of black and white is paired with the energetic gradient assets to create a confident look and feel.

You may also like

Damson & Wilde
2022
Situated in the heart of Bury St Edmunds, Damson & Wilde make the first development in a new collection of all-day trading venues, serving drinks and small plates in the historical backdrop of listed buildings across England. Damson & Wilde is a social space for guests to gather, relax, and unwind. This translated into a brand identity that is friendly and approachable, which shifts seamlessly from the day to night offering.
19|20 Season
2020
Atlanta Ballet’s 2019|2020 performance season featured a mix of renowned classics, newer works and world premières created by a diverse group of rising and established choreographers from around the world. Using striking photography and on-stage production images, the 19|20 season launch campaign mixed emotive images and elegant typography. Targeted subscription campaigns saw a ROAS of 262.78% across Google Display Network, Quantcast, Facebook, and Instagram.
Roam Free
2022
Hilton needed a dedicated F&B summer campaign which would be run across their midscale and luxury hotel range in Europe, the Middle East, and Africa. The campaign focus was to drive guests and local residents into hotels to experience something truly unique over the Summer months. The campaign encouraged to guests to try something new, experience unexpected flavours and allow their senses to roam free.
Ballet Ball
2020
Ballet Ball is Atlanta Ballet’s largest annual fundraising event benefiting the Atlanta Ballet Centre for Dance Education. The celebratory evening features dining, dancing, live and silent auctions, as well as special performances from both students and Company artists. This project includes an invitation suite, save the date, letterhead, patron package, event signage, website landing page, and a new logo mark for the Ballet Ball after party.
The Nutcracker
2020
Atlanta Ballet attracts tens of thousands of audience members each season with its holiday production of The Nutcracker. Following a triumphant world premiere of an all-new version in December 2018, this digital campaign promotes the production’s final run at the historic Fox Theatre after 25 consecutive years. Efforts behind paid and organic content aligned to capture the nostalgia wrapped up in the beloved Atlanta landmark, targeting core buyers, while still appealing to new audience segments who were considering attending for the first time. Across Google Display, Quantcast and Facebook campaigns, Atlanta Ballet saw a 993.98% ROAS.
Café Rouge
2022
Café Rouge has been bringing French dining to the UK for more than 30 years, with their classic interiors, signature shade of red and long-standing loyalists. The brand needed a full refresh to put themselves front-of-mind for high-street dining and drinking experiences. The new visual is rooted in the craft and care that guests can expect from Café Rouge, using collage and layering as a visual metaphor for everything collected.
Ballet Ball 2020
2020
Atlanta Ballet’s 2020 Ballet Ball celebrated the culmination of three substantial milestones – 10 years of transformative leadership with President & CEO Arturo Jacobus, 40 years of annual fundraising galas, and 90 seasons as a professional dance company. The goal was to deliver a dignified and timeless design to honor the legacy of Atlanta Ballet without reading too traditional.
↑Back to Top