19|20 Season

Atlanta Ballet’s 2019|2020 performance season featured a mix of renowned classics, newer works and world premières created by a diverse group of rising and established choreographers from around the world. Using striking photography and on-stage production images, the 19|20 season launch campaign mixed emotive images and elegant typography. Targeted subscription campaigns saw a ROAS of 262.78% across Google Display Network, Quantcast, Facebook, and Instagram.

Photography direction took a distinctly moody approach for the 19|20 performance season, channeling the allure of the new season lineup.

Atlanta Ballet’s Instagram account gave fans a behind-the-scenes look at the new performance lineup, and gained 1,903 followers during the 19|20 season launch campaign.

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Ballet Ball 2020

Atlanta Ballet’s 2020 Ballet Ball celebrated the culmination of three substantial milestones – 10 years of transformative leadership with President & CEO Arturo Jacobus, 40 years of annual fundraising galas, and 90 seasons as a professional dance company. The goal was to deliver a dignified and timeless design to honor the legacy of Atlanta Ballet without reading too traditional.

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