Ballet Ball 2020

Atlanta Ballet’s 2020 Ballet Ball celebrated the culmination of three substantial milestones – 10 years of transformative leadership with President & CEO Arturo Jacobus, 40 years of annual fundraising galas, and 90 seasons as a professional dance company. The goal was to deliver a dignified and timeless design to honor the legacy of Atlanta Ballet without reading too traditional.

A dedicated number mark was created to represent the 10, 40, and 90 years central to the evening’s affairs, showing up on all event- related collateral. The nestled digits celebrate unity central to the evening's festivities.

Scaling beautifully across small and large applications, this mark also serves as the main feature to the event’s invitation piece in a sophisticated, blind-emboss design.

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Ballet Ball is Atlanta Ballet’s largest annual fundraising event benefiting the Atlanta Ballet Centre for Dance Education. The celebratory evening features dining, dancing, live and silent auctions, as well as special performances from both students and Company artists. This project includes an invitation suite, save the date, letterhead, patron package, event signage, website landing page, and a new logo mark for the Ballet Ball after party.

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