A stunning social space, serving up small plates, sharing dishes, and delicious drinks every day, early until late.
Channeling a stripped-back sophistication, the Damson & Wilde logotype comes to life in a gold foil. It is balanced by its friendly and more casual roundel form.
Working alongside the interior design team, I aimed to deliver a cohesive identity that blended seamlessly from the core brand look and feel into the physical space.
The friendly hand-script font used on the Damson & Wilde menus and comms threads through the interior space on mirror vinyls, wayfinding, and neon signage.
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Ballet Ball 2020
Atlanta Ballet’s 2020 Ballet Ball celebrated the culmination of three substantial milestones – 10 years of transformative leadership with President & CEO Arturo Jacobus, 40 years of annual fundraising galas, and 90 seasons as a professional dance company. The goal was to deliver a dignified and timeless design to honor the legacy of Atlanta Ballet without reading too traditional.
Waveform Promotions provides customizable and affordable music promotion campaigns for independent artists. This project includes a new brand identity, as well as a printed mailing kit which each client receives to run their campaign.
Atlanta Ballet’s 2019|2020 performance season featured a mix of renowned classics, newer works and world premières created by a diverse group of rising and established choreographers from around the world. Using striking photography and on-stage production images, the 19|20 season launch campaign mixed emotive images and elegant typography. Targeted subscription campaigns saw a ROAS of 262.78% across Google Display Network, Quantcast, Facebook, and Instagram.
Café Rouge has been bringing French dining to the UK for more than 30 years, with their classic interiors, signature shade of red and long-standing loyalists. The brand needed a full refresh to put themselves front-of-mind for high-street dining and drinking experiences. The new visual is rooted in the craft and care that guests can expect from Café Rouge, using collage and layering as a visual metaphor for everything collected.
Ballet Ball is Atlanta Ballet’s largest annual fundraising event benefiting the Atlanta Ballet Centre for Dance Education. The celebratory evening features dining, dancing, live and silent auctions, as well as special performances from both students and Company artists. This project includes an invitation suite, save the date, letterhead, patron package, event signage, website landing page, and a new logo mark for the Ballet Ball after party.
Hilton needed a dedicated F&B summer campaign which would be run across their midscale and luxury hotel range in Europe, the Middle East, and Africa. The campaign focus was to drive guests and local residents into hotels to experience something truly unique over the Summer months. The campaign encouraged to guests to try something new, experience unexpected flavours and allow their senses to roam free.
Atlanta Ballet attracts tens of thousands of audience members each season with its holiday production of The Nutcracker. Following a triumphant world premiere of an all-new version in December 2018, this digital campaign promotes the production’s final run at the historic Fox Theatre after 25 consecutive years. Efforts behind paid and organic content aligned to capture the nostalgia wrapped up in the beloved Atlanta landmark, targeting core buyers, while still appealing to new audience segments who were considering attending for the first time. Across Google Display, Quantcast and Facebook campaigns, Atlanta Ballet saw a 993.98% ROAS.