Project completed at Keane.
A limited menu showcased an exciting mix of food and drinks, developed in line with the sentiment of Roam Free – breaking convention, confusing senses and creating unexpected taste and texture experiences.
The campaign lockup combines unique letterforms as a visual representation of different flavours and ideas coming together to create something original and intriguing.
Traveling lines move freely and without restriction to inject energy and help bring the concept to life.
The colour palette was created with a mix of zingy greens, playful pink, and softer neutrals – designed to flex across the range of Hilton brands, which covered midscale to luxury hotels.

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